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Grassroots Channels is a setup which helps bridge the gap between analysts/ consultants and agencies, helping companies execute plans as per agreed parameters. What is unique with Grassroots Channels is its ability to match the problem with the most workable solution enabling the vendor companies to connect with their potential customers in the shortest possible timeframe
With Build-Operate-Transfer model, Grassroots Channels sets up the complete distribution business for companies which are hesitant about committing direct resources to enter the market, operate with for agreed period of time with ownership of company sales/revenue target and transfer the working business at the end of contract period.
In simple words, some people call Grassroots Channels as their sales & marketing arm in a country, some the manufacturers rep and some call its virtual Country Manger.
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